Tuesday, January 29, 2008

ETHOS

I believe that the BMW commercial uses Ethos to get their point across that you should buy their car. The old man speaks with eloquence and he sounds like he is very wise and intelligent. When he speaks of his sculptures he sounds very confident in how he creates them which adds to his credibility. I know that if I listen to someone talking that doesn't sound confident in their ability I am less likely to find them convincing and credible. They are trying to say that you have to use your imagination to create sculptures like the man did and also engineer cars. The BMW commercial makes me want to purchase their car if I had the money because the commercial makes me confident in their ability to create innovative vehicles.
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1 comment:

  1. JoannaJanuary 29, 2008 at 4:58 PM

    I used a car commercial too! and I said mine was ethos.

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